{"id":1372,"date":"2024-04-11T17:25:53","date_gmt":"2024-04-11T17:25:53","guid":{"rendered":"https:\/\/sekoia.ca\/?page_id=1372"},"modified":"2026-04-08T20:44:56","modified_gmt":"2026-04-08T20:44:56","slug":"gestion-de-programmes","status":"publish","type":"page","link":"https:\/\/sekoia.ca\/fr\/gestion-de-programmes\/","title":{"rendered":"Gestion de programmes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1372\" class=\"elementor elementor-1372 elementor-1197\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5789eb36 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5789eb36\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a3512f9\" data-id=\"7a3512f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d0c1949 wpr-advanced-text-style-highlighted elementor-widget elementor-widget-wpr-advanced-text\" data-id=\"3d0c1949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-advanced-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<h1 class=\"wpr-advanced-text\">\n\n\t\t\t\t\t\n\t\t\t\n\t\t<span class=\"wpr-highlighted-text\">\n\t\t\t\t\t\n\t\t\t<span class=\"wpr-highlighted-text-inner\">Gestion de<\/span>\n\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" class=\"wpr-highlight-underline-zigzag\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M9.3,127.3c49.3-3,150.7-7.6,199.7-7.4c121.9,0.4,189.9,0.4,282.3,7.2C380.1,129.6,181.2,130.6,70,139 c82.6-2.9,254.2-1,335.9,1.3c-56,1.4-137.2-0.3-197.1,9\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"wpr-advanced-text-suffix\">programmes<\/span>\n\t\t\t\t\t\n\t\t<\/h1>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ae52d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"5ae52d9c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-64f15d8f\" data-id=\"64f15d8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f96cd6 wpr-advanced-text-style-highlighted elementor-widget elementor-widget-wpr-advanced-text\" data-id=\"9f96cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-advanced-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<h2 class=\"wpr-advanced-text\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t<span class=\"wpr-advanced-text-preffix\">Campagne Vs<\/span>\n\t\t\t\n\t\t<span class=\"wpr-highlighted-text\">\n\t\t\t\t\t\n\t\t\t<span class=\"wpr-highlighted-text-inner\">Programme<\/span>\n\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" class=\"wpr-highlight-strikethrough\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M4,74.8h499.3\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t<\/h2>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c53a6c1 elementor-widget elementor-widget-text-editor\" data-id=\"7c53a6c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Le probl\u00e8me avec les campagnes c\u2019est que \u00e7a a un d\u00e9but et une fin. Un programme ne s\u2019arr\u00eate jamais et s\u2019am\u00e9liore continuellement au cours du temps. Comment voulez-vous g\u00e9rer le cycle de vie de vos clients ? Avec des campagnes ou avec un programme ?   <\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-de10ef6 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"de10ef6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed20032 elementor-widget elementor-widget-image\" data-id=\"ed20032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"440\" height=\"383\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/04\/Program-Management-1.png\" class=\"attachment-large size-large wp-image-1198\" alt=\"\" srcset=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/04\/Program-Management-1.png 440w, https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/04\/Program-Management-1-300x261.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c6280a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4c6280a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d4b3096\" data-id=\"2d4b3096\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c8912c8 elementor-widget elementor-widget-image\" data-id=\"6c8912c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/06\/hubspot.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df22c8 elementor-widget elementor-widget-image\" data-id=\"7df22c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/06\/Klaviyo.png\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2c783ae5\" data-id=\"2c783ae5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3710c4b9 elementor-widget elementor-widget-text-editor\" data-id=\"3710c4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"gb-container gb-container-6648196c\">\n<div class=\"gb-inside-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"gb-container gb-container-0d413811\">\n<div class=\"gb-inside-container\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Nos experts en gestions de programmes connaissent toutes les meilleures plateformes. Nous ne sommes pas l\u00e0 pour vous vendre une solution en particulier. Les outils doivent \u00eatre au service de vos objectifs et non pas le contraire.  <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e8680ad e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e8680ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a38d41f elementor-widget elementor-widget-text-editor\" data-id=\"a38d41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"has-text-align-center mw1024\">De la capture d\u2019information jusqu\u2019\u00e0 la conversion, nous orchestrons vos programmes de courriel ou de SMS. Nous g\u00e9rons vos listes et les optimisons. Nous fid\u00e9lisons vos clients et augmentons leur LTV (Life time value).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d6f70 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"44d6f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"440\" height=\"364\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/04\/Program-Management-2.png\" class=\"attachment-large size-large wp-image-1203\" alt=\"\" srcset=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/04\/Program-Management-2.png 440w, https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/04\/Program-Management-2-300x248.png 300w\" sizes=\"(max-width: 440px) 100vw, 440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19ae4bd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"19ae4bd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9090d33\" data-id=\"9090d33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dff445f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6dff445f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sekoia.ca\/fr\/medias-sociaux-et-influenceurs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">M\u00e9dias sociaux et influenceurs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gestion de programmes Campagne Vs Programme Le probl\u00e8me avec les campagnes c\u2019est que \u00e7a a un d\u00e9but et une fin. Un programme ne s\u2019arr\u00eate jamais et s\u2019am\u00e9liore continuellement au cours du temps. Comment voulez-vous g\u00e9rer le cycle de vie de vos clients ? Avec des campagnes ou avec un programme ? Nos experts en gestions de programmes connaissent toutes les meilleures plateformes. Nous ne sommes pas l\u00e0 pour vous vendre une solution en particulier. Les outils doivent \u00eatre au service de vos objectifs et non pas le contraire. De la capture d\u2019information jusqu\u2019\u00e0 la conversion, nous orchestrons vos programmes de courriel ou de SMS. Nous g\u00e9rons vos listes et les optimisons. Nous fid\u00e9lisons vos clients et augmentons leur LTV (Life time value). M\u00e9dias sociaux et influenceurs<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"content-type":"","footnotes":""},"class_list":["post-1372","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Danae Zamorano","author_link":"https:\/\/sekoia.ca\/fr\/author\/danaesekoia-ca\/"},"rttpg_comment":0,"rttpg_category":" <a href=\"https:\/\/sekoia.ca\/fr\/?taxonomy=translation_priority&#038;term=facultatif\" rel=\"tag\">Facultatif<\/a><a href=\"https:\/\/sekoia.ca\/fr\/?taxonomy=translation_priority&#038;term=optional-fr\" rel=\"tag\">Optional<\/a>","rttpg_excerpt":"Gestion de programmes Campagne Vs Programme Le probl\u00e8me avec les campagnes c\u2019est que \u00e7a a un d\u00e9but et une fin. Un programme ne s\u2019arr\u00eate jamais et s\u2019am\u00e9liore continuellement au cours du temps. Comment voulez-vous g\u00e9rer le cycle de vie de vos clients ? Avec des campagnes ou avec un programme ? Nos experts en gestions&hellip;","_links":{"self":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/comments?post=1372"}],"version-history":[{"count":0,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1372\/revisions"}],"wp:attachment":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/media?parent=1372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}