{"id":1905,"date":"2024-07-11T20:45:38","date_gmt":"2024-07-11T20:45:38","guid":{"rendered":"https:\/\/sekoiastg.wpengine.com\/blog\/"},"modified":"2026-10-01T21:06:40","modified_gmt":"2026-10-01T21:06:40","slug":"blog","status":"publish","type":"page","link":"https:\/\/sekoia.ca\/fr\/blog\/","title":{"rendered":"Blogue"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1905\" class=\"elementor elementor-1905 elementor-1510\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a6d81 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"50a6d81\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afa3e3a\" data-id=\"afa3e3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18ff25c elementor-widget elementor-widget-heading\" data-id=\"18ff25c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span class=\"sk-mark-hero\">Blogue<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b9b52 elementor-widget elementor-widget-text-editor\" data-id=\"23b9b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"gb-container gb-container-ae9b90f6 bggreen hero-title\">\n<div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-799a0161 titleBox\">\n<div class=\"gb-inside-container\">\n<p>L\u00e0 o\u00f9 la recherche \u00e9volue, et o\u00f9 la visibilit\u00e9 se red\u00e9finit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd5f8ff elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cd5f8ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4edd6f6\" data-id=\"4edd6f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-688de03 elementor-widget__width-inherit wpr-grid-columns-3 wpr-grid-columns--laptop3 wpr-grid-columns--tablet2 wpr-grid-columns--mobile1 wpr-grid-pagination-center wpr-item-styles-inner elementor-widget elementor-widget-wpr-grid\" data-id=\"688de03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"wpr-grid-filters elementor-clearfix wpr-grid-filters-sep-right\"><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\"*\" class=\"wpr-grid-filters-item wpr-active-filter \">Tous les articles<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"geo-fr\"]  data-filter=\".category-geo-fr\">GEO<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"ia\"]  data-filter=\".category-ia\">IA<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"llm-fr\"]  data-filter=\".category-llm-fr\">LLM<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"marketing-fr\"]  data-filter=\".category-marketing-fr\">Marketing<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"seo-fr\"]  data-filter=\".category-seo-fr\">SEO<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><\/ul><section class=\"wpr-grid elementor-clearfix\" data-settings=\"{&quot;layout&quot;:&quot;fitRows&quot;,&quot;stick_last_element_to_bottom&quot;:&quot;yes&quot;,&quot;columns_desktop&quot;:&quot;3&quot;,&quot;gutter_hr&quot;:10,&quot;gutter_hr_mobile&quot;:0,&quot;gutter_hr_mobile_extra&quot;:0,&quot;gutter_hr_tablet&quot;:0,&quot;gutter_hr_tablet_extra&quot;:10,&quot;gutter_hr_laptop&quot;:10,&quot;gutter_hr_widescreen&quot;:10,&quot;gutter_vr&quot;:10,&quot;gutter_vr_mobile&quot;:10,&quot;gutter_vr_mobile_extra&quot;:10,&quot;gutter_vr_tablet&quot;:10,&quot;gutter_vr_tablet_extra&quot;:10,&quot;gutter_vr_laptop&quot;:10,&quot;gutter_vr_widescreen&quot;:10,&quot;animation&quot;:&quot;default&quot;,&quot;animation_duration&quot;:0.3,&quot;animation_delay&quot;:0.1,&quot;deeplinking&quot;:&quot;&quot;,&quot;filters_linkable&quot;:&quot;no&quot;,&quot;filters_default_filter&quot;:&quot;&quot;,&quot;filters_count&quot;:&quot;&quot;,&quot;filters_hide_empty&quot;:&quot;no&quot;,&quot;filters_animation&quot;:&quot;default&quot;,&quot;filters_animation_duration&quot;:0.3,&quot;filters_animation_delay&quot;:0.1,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;pagination_max_pages&quot;:2,&quot;lightbox&quot;:{&quot;selector&quot;:&quot;.wpr-grid-image-wrap&quot;,&quot;iframeMaxWidth&quot;:&quot;60%&quot;,&quot;hash&quot;:false,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause&quot;:5000,&quot;progressBar&quot;:&quot;true&quot;,&quot;counter&quot;:&quot;true&quot;,&quot;controls&quot;:&quot;true&quot;,&quot;getCaptionFromTitleOrAlt&quot;:&quot;true&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;showThumbByDefault&quot;:&quot;&quot;,&quot;share&quot;:&quot;&quot;,&quot;zoom&quot;:&quot;true&quot;,&quot;fullScreen&quot;:&quot;true&quot;,&quot;download&quot;:&quot;true&quot;}}\" data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-2448 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/donnees-structurees-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/donnees-structurees-768x512.webp\" alt=\"Une personne trie une pile de feuilles en d\u00e9sordre et les range dans trois bo\u00eetes de classement identiques, munies de poign\u00e9es vertes\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/donnees-structurees-exemples-test-score-geo\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>5 octobre 2026<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/donnees-structurees-exemples-test-score-geo\/\">Donn\u00e9es structur\u00e9es : exemples, test, et pourquoi elles p\u00e8sent 20 % de&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Les donn\u00e9es structur\u00e9es sont un balisage standardis\u00e9, le plus souvent en JSON-LD selon le vocabulaire schema.org, qui d\u00e9crit le contenu...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/donnees-structurees-exemples-test-score-geo\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-2358 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/hubspot-aeo-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/hubspot-aeo-768x512.webp\" alt=\"Une personne assise \u00e0 son bureau observe un \u00e9cran divis\u00e9 en quatre panneaux : un graphique en anneau, des barres horizontales, une jauge et des maillons de cha\u00eene\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/hubspot-aeo-lire-mentions-citations-tonalite-part-de-voix\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>1 octobre 2026<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/hubspot-aeo-lire-mentions-citations-tonalite-part-de-voix\/\">HubSpot AEO : comment lire mentions, citations, tonalit\u00e9 et part de voix<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>HubSpot AEO suit quatre indicateurs dans ChatGPT, Gemini et Perplexity : la visibilit\u00e9 de votre marque (la part des requ\u00eates...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/hubspot-aeo-lire-mentions-citations-tonalite-part-de-voix\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-2333 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-geo category-llm category-seo\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/aeo-ou-geo-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/aeo-ou-geo-768x512.webp\" alt=\"Une personne \u00e0 un carrefour devant deux panneaux vierges qui pointent vers le m\u00eame chemin, menant \u00e0 une bulle de dialogue au sommet d&#039;une colline\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/aeo-ou-geo-deux-noms-pour-une-meme-discipline\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>1 octobre 2026<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/aeo-ou-geo-deux-noms-pour-une-meme-discipline\/\">AEO ou GEO : deux noms pour une m\u00eame discipline<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>L&rsquo;AEO (Answer Engine Optimization) et le GEO (Generative Engine Optimization) d\u00e9signent la m\u00eame pratique : faire en sorte que votre...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/aeo-ou-geo-deux-noms-pour-une-meme-discipline\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1782 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/seo-vs-geo-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/seo-vs-geo-768x512.webp\" alt=\"Une personne entre deux \u00e9crans : une liste de r\u00e9sultats \u00e0 gauche, une seule bulle de r\u00e9ponse \u00e0 droite\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/seo-vs-geo-le-changement-quaucun-specialiste-de-la-recherche-ne-peut-ignorer\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>14 janvier 2026<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/seo-vs-geo-le-changement-quaucun-specialiste-de-la-recherche-ne-peut-ignorer\/\">SEO vs GEO : Le changement qu\u2019aucun sp\u00e9cialiste de la recherche ne&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Pendant longtemps, le SEO a \u00e9t\u00e9 le mode d\u2019emploi.Vous appreniez comment Google fonctionnait, vous optimisiez les pages, vous poursuiviez des...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/seo-vs-geo-le-changement-quaucun-specialiste-de-la-recherche-ne-peut-ignorer\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1783 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/aeo-explique-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/aeo-explique-768x512.webp\" alt=\"Une personne pose une question \u00e0 un assistant vocal qui r\u00e9pond par une bulle contenant une ampoule\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/aeo-explique-comment-loptimisation-pour-moteurs-de-reponse-transforme-notre-facon-de-rechercher\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>5 janvier 2026<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/aeo-explique-comment-loptimisation-pour-moteurs-de-reponse-transforme-notre-facon-de-rechercher\/\">AEO expliqu\u00e9 : comment l\u2019optimisation pour moteurs de r\u00e9ponse transforme notre fa\u00e7on&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Pendant plus de vingt ans, les moteurs de recherche ont fonctionn\u00e9 de mani\u00e8re relativement simple. Vous tapiez quelques mots, le...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/aeo-explique-comment-loptimisation-pour-moteurs-de-reponse-transforme-notre-facon-de-rechercher\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1784 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/avenir-recherche-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/avenir-recherche-768x512.webp\" alt=\"Une personne devant un vieil ordinateur, d&#039;o\u00f9 part un chemin vers une bulle de conversation \u00e0 l&#039;horizon\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/lavenir-de-la-recherche-llm-requetes-a-fort-volume-et-le-prochain-google\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>17 D\u00e9cembre 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/lavenir-de-la-recherche-llm-requetes-a-fort-volume-et-le-prochain-google\/\">L\u2019avenir de la recherche : LLM, requ\u00eates \u00e0 fort volume et le&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>La recherche entre dans une phase de transition. Les requ\u00eates \u00e0 fort volume existent toujours, mais la mani\u00e8re dont elles...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/lavenir-de-la-recherche-llm-requetes-a-fort-volume-et-le-prochain-google\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1785 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-llm-fr category-marketing-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/avenir-ecommerce-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/avenir-ecommerce-768x512.webp\" alt=\"Une acheteuse avec un sac re\u00e7oit une suggestion de produit dans une bulle, devant des \u00e9tag\u00e8res de bo\u00eetes\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/lavenir-du-ecommerce-pourquoi-le-geo-est-desormais-essentiel\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>17 D\u00e9cembre 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/lavenir-du-ecommerce-pourquoi-le-geo-est-desormais-essentiel\/\">L\u2019avenir du eCommerce : pourquoi le GEO est d\u00e9sormais essentiel<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Le comportement de recherche en eCommerce \u00e9volue rapidement. Les acheteurs ne se limitent plus \u00e0 parcourir des pages de cat\u00e9gories...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/lavenir-du-ecommerce-pourquoi-le-geo-est-desormais-essentiel\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1786 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-llm-fr category-marketing-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/web-immobilier-768x512.webp\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2026\/10\/web-immobilier-768x512.webp\" alt=\"Une personne sur une \u00e9chelle installe une enseigne lumineuse sur une petite boutique entre de grands immeubles\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/le-web-est-comme-un-bien-immobilier-si-vous-netes-pas-visible-vous-nexistez-pas\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>17 D\u00e9cembre 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/le-web-est-comme-un-bien-immobilier-si-vous-netes-pas-visible-vous-nexistez-pas\/\">Le web est comme un bien immobilier : si vous n\u2019\u00eates pas&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Le web a toujours fonctionn\u00e9 comme une forme de bien immobilier. La visibilit\u00e9 est limit\u00e9e, la concurrence est constante et...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/le-web-est-comme-un-bien-immobilier-si-vous-netes-pas-visible-vous-nexistez-pas\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><\/section><div class=\"wpr-grid-pagination elementor-clearfix wpr-grid-pagination-load-more\" data-pages=\"2\"><a href=\"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1905\/page\/2\/\" class=\"wpr-load-more-btn\" data-e-disable-page-transition >Charger plus<\/a><div class=\"wpr-pagination-loading\"><div class=\"wpr-double-bounce\"><div class=\"wpr-child wpr-double-bounce1\"><\/div><div class=\"wpr-child wpr-double-bounce2\"><\/div><\/div><\/div><p class=\"wpr-pagination-finish\">Fin du contenu<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d35510b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d35510b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blog L\u00e0 o\u00f9 la recherche \u00e9volue &#8211; et o\u00f9 la visibilit\u00e9 se red\u00e9finit. Tous les articles AI Creative Digital GEO Growth LLM Marketing SEO January 14, 2026\/ SEO vs GEO: The Shift Nobody in Search Can Ignore For a long time, SEO was the playbook.You learned how Google worked, you optimized pages, you chased backlinks, and if&#8230; Lire la suite January 5, 2026\/ AEO Explained: How Answer Engine Optimization Is Changing the Way We Search For more than twenty years, search engines worked in a relatively simple way. You typed a few words, the engine&#8230; Lire la suite December 17, 2025\/ The Future of Search: LLMs, Volume Queries, and the Next Google Search is entering a transitional phase. High-volume queries still exist, but the way they are answered is changing. Large language&#8230; Lire la suite December 17, 2025\/ The Future of eCommerce: Why GEO Is Now Essential eCommerce search behavior is evolving rapidly. Shoppers are no longer limited to browsing category pages or comparing listings. Increasingly, they&#8230; Lire la suite December 17, 2025\/ The Web Is Real Estate: If You\u2019re Not Visible, You Don\u2019t Exist The web has always functioned like a form of real estate. Visibility is finite, competition is constant, and positioning compounds&#8230; Lire la suite December 17, 2025\/ E-E-A-T Principles: Why Authority Now Determines Your Visibility in AI Search E-E-A-T Principles: Why Authority Now Determines Your Visibility in AI Search Search engines no longer just rank pages. AI systems&#8230; Lire la suite December 17, 2025\/ Brand Recognition Is the New Ranking Factor in AI Search For years, search visibility was largely a technical game. If your pages were well optimized, relevant, and supported by backlinks,&#8230; Lire la suite<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"content-type":"","footnotes":""},"class_list":["post-1905","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Danae Zamorano","author_link":"https:\/\/sekoia.ca\/fr\/author\/danaesekoia-ca\/"},"rttpg_comment":0,"rttpg_category":"","rttpg_excerpt":"Blog L\u00e0 o\u00f9 la recherche \u00e9volue &#8211; et o\u00f9 la visibilit\u00e9 se red\u00e9finit. Tous les articles AI Creative Digital GEO Growth LLM Marketing SEO January 14, 2026\/ SEO vs GEO: The Shift Nobody in Search Can Ignore For a long time, SEO was the playbook.You learned how Google worked, you optimized pages, you chased backlinks,&hellip;","_links":{"self":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":2,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1905\/revisions"}],"predecessor-version":[{"id":2419,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1905\/revisions\/2419"}],"wp:attachment":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/media?parent=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}