{"id":1905,"date":"2024-07-11T20:45:38","date_gmt":"2024-07-11T20:45:38","guid":{"rendered":"https:\/\/sekoiastg.wpengine.com\/blog\/"},"modified":"2026-04-14T20:42:52","modified_gmt":"2026-04-14T20:42:52","slug":"blog","status":"publish","type":"page","link":"https:\/\/sekoia.ca\/fr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1905\" class=\"elementor elementor-1905 elementor-1510\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50a6d81 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"50a6d81\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afa3e3a\" data-id=\"afa3e3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18ff25c wpr-advanced-text-style-highlighted elementor-widget elementor-widget-wpr-advanced-text\" data-id=\"18ff25c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-advanced-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<h1 class=\"wpr-advanced-text\">\n\n\t\t\t\t\t\n\t\t\t\n\t\t<span class=\"wpr-highlighted-text\">\n\t\t\t\t\t\n\t\t\t<span class=\"wpr-highlighted-text-inner\">Blog<\/span>\n\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" class=\"wpr-highlight-underline-zigzag\" preserveAspectRatio=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M9.3,127.3c49.3-3,150.7-7.6,199.7-7.4c121.9,0.4,189.9,0.4,282.3,7.2C380.1,129.6,181.2,130.6,70,139 c82.6-2.9,254.2-1,335.9,1.3c-56,1.4-137.2-0.3-197.1,9\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t<\/h1>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23b9b52 elementor-widget elementor-widget-text-editor\" data-id=\"23b9b52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"gb-container gb-container-ae9b90f6 bggreen hero-title\">\n<div class=\"gb-inside-container\">\n<div class=\"gb-container gb-container-799a0161 titleBox\">\n<div class=\"gb-inside-container\">\n<p>L\u00e0 o\u00f9 la recherche \u00e9volue \u2014 et o\u00f9 la visibilit\u00e9 se red\u00e9finit.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd5f8ff elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"cd5f8ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4edd6f6\" data-id=\"4edd6f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-688de03 elementor-widget__width-inherit wpr-grid-columns-3 wpr-grid-columns--laptop3 wpr-grid-columns--tablet2 wpr-grid-columns--mobile1 wpr-grid-pagination-center wpr-item-styles-inner elementor-widget elementor-widget-wpr-grid\" data-id=\"688de03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"wpr-grid-filters elementor-clearfix wpr-grid-filters-sep-right\"><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span  data-filter=\"*\" class=\"wpr-grid-filters-item wpr-active-filter \">Tous les articles<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"geo-fr\"]  data-filter=\".category-geo-fr\">GEO<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"ia\"]  data-filter=\".category-ia\">IA<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"llm-fr\"]  data-filter=\".category-llm-fr\">LLM<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"marketing-fr\"]  data-filter=\".category-marketing-fr\">Marketing<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><li class=\" wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-none\"><span   data-ajax-filter=[\"category\",\"seo-fr\"]  data-filter=\".category-seo-fr\">SEO<\/span><em class=\"wpr-grid-filters-sep\"><\/em><\/li><\/ul><section class=\"wpr-grid elementor-clearfix\" data-settings=\"{&quot;layout&quot;:&quot;fitRows&quot;,&quot;stick_last_element_to_bottom&quot;:&quot;yes&quot;,&quot;columns_desktop&quot;:&quot;3&quot;,&quot;gutter_hr&quot;:10,&quot;gutter_hr_mobile&quot;:0,&quot;gutter_hr_mobile_extra&quot;:0,&quot;gutter_hr_tablet&quot;:0,&quot;gutter_hr_tablet_extra&quot;:10,&quot;gutter_hr_laptop&quot;:10,&quot;gutter_hr_widescreen&quot;:10,&quot;gutter_vr&quot;:10,&quot;gutter_vr_mobile&quot;:10,&quot;gutter_vr_mobile_extra&quot;:10,&quot;gutter_vr_tablet&quot;:10,&quot;gutter_vr_tablet_extra&quot;:10,&quot;gutter_vr_laptop&quot;:10,&quot;gutter_vr_widescreen&quot;:10,&quot;animation&quot;:&quot;default&quot;,&quot;animation_duration&quot;:0.3,&quot;animation_delay&quot;:0.1,&quot;deeplinking&quot;:&quot;&quot;,&quot;filters_linkable&quot;:&quot;no&quot;,&quot;filters_default_filter&quot;:&quot;&quot;,&quot;filters_count&quot;:&quot;&quot;,&quot;filters_hide_empty&quot;:&quot;no&quot;,&quot;filters_animation&quot;:&quot;default&quot;,&quot;filters_animation_duration&quot;:0.3,&quot;filters_animation_delay&quot;:0.1,&quot;pagination_type&quot;:&quot;load-more&quot;,&quot;pagination_max_pages&quot;:1,&quot;lightbox&quot;:{&quot;selector&quot;:&quot;.wpr-grid-image-wrap&quot;,&quot;iframeMaxWidth&quot;:&quot;60%&quot;,&quot;hash&quot;:false,&quot;autoplay&quot;:&quot;true&quot;,&quot;pause&quot;:5000,&quot;progressBar&quot;:&quot;true&quot;,&quot;counter&quot;:&quot;true&quot;,&quot;controls&quot;:&quot;true&quot;,&quot;getCaptionFromTitleOrAlt&quot;:&quot;true&quot;,&quot;thumbnail&quot;:&quot;&quot;,&quot;showThumbByDefault&quot;:&quot;&quot;,&quot;share&quot;:&quot;&quot;,&quot;zoom&quot;:&quot;true&quot;,&quot;fullScreen&quot;:&quot;true&quot;,&quot;download&quot;:&quot;true&quot;}}\" data-advanced-filters=\"no\"><article class=\"wpr-grid-item elementor-clearfix post-1782 post type-post status-publish format-standard hentry category-geo-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>janvier 14, 2026<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/seo-vs-geo-le-changement-quaucun-specialiste-de-la-recherche-ne-peut-ignorer\/\">SEO vs GEO : Le changement qu\u2019aucun sp\u00e9cialiste de la recherche ne&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Pour longtemps, le SEO a \u00e9t\u00e9 le manuel d\u2019exploitation.Tu apprenais comment Google fonctionnait, tu optimisais les pages, tu poursuivais des...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/seo-vs-geo-le-changement-quaucun-specialiste-de-la-recherche-ne-peut-ignorer\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1783 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/10\/logo-fond-blanc-768x576.png\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2024\/10\/logo-fond-blanc-768x576.png\" alt=\"AEO expliqu\u00e9 : comment l\u2019optimisation pour moteurs de r\u00e9ponse transforme notre fa\u00e7on de rechercher\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/aeo-explique-comment-loptimisation-pour-moteurs-de-reponse-transforme-notre-facon-de-rechercher\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>janvier 5, 2026<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/aeo-explique-comment-loptimisation-pour-moteurs-de-reponse-transforme-notre-facon-de-rechercher\/\">AEO expliqu\u00e9 : comment l\u2019optimisation pour moteurs de r\u00e9ponse transforme notre fa\u00e7on&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Depuis plus de vingt ans, les moteurs de recherche fonctionnaient de mani\u00e8re relativement simple. Vous tapiez quelques mots, le moteur...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/aeo-explique-comment-loptimisation-pour-moteurs-de-reponse-transforme-notre-facon-de-rechercher\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1784 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-1-768x432.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-1-768x432.jpg\" alt=\"L\u2019avenir de la recherche : LLM, requ\u00eates \u00e0 fort volume et le prochain Google\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/lavenir-de-la-recherche-llm-requetes-a-fort-volume-et-le-prochain-google\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>D\u00e9cembre 17, 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/lavenir-de-la-recherche-llm-requetes-a-fort-volume-et-le-prochain-google\/\">L\u2019avenir de la recherche : LLM, requ\u00eates \u00e0 fort volume et le&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>La recherche entre dans une phase de transition. Les requ\u00eates \u00e0 fort volume existent toujours, mais la mani\u00e8re dont elles...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/lavenir-de-la-recherche-llm-requetes-a-fort-volume-et-le-prochain-google\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1785 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-llm-fr category-marketing-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-2.png\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-2.png\" alt=\"L\u2019avenir du eCommerce : pourquoi le GEO est d\u00e9sormais essentiel\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/lavenir-du-ecommerce-pourquoi-le-geo-est-desormais-essentiel\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>D\u00e9cembre 17, 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/lavenir-du-ecommerce-pourquoi-le-geo-est-desormais-essentiel\/\">L\u2019avenir du eCommerce : pourquoi le GEO est d\u00e9sormais essentiel<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Le comportement de recherche en eCommerce \u00e9volue rapidement. Les acheteurs ne se limitent plus \u00e0 parcourir des pages de cat\u00e9gories...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/lavenir-du-ecommerce-pourquoi-le-geo-est-desormais-essentiel\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1786 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-llm-fr category-marketing-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-768x432.jpg\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-768x432.jpg\" alt=\"Le web est comme un bien immobilier : si vous n\u2019\u00eates pas visible, vous n\u2019existez pas\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/le-web-est-comme-un-bien-immobilier-si-vous-netes-pas-visible-vous-nexistez-pas\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>D\u00e9cembre 17, 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/le-web-est-comme-un-bien-immobilier-si-vous-netes-pas-visible-vous-nexistez-pas\/\">Le web est comme un bien immobilier : si vous n\u2019\u00eates pas&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Le web a toujours fonctionn\u00e9 comme une forme de bien immobilier. La visibilit\u00e9 est finie, la concurrence est constante et...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/le-web-est-comme-un-bien-immobilier-si-vous-netes-pas-visible-vous-nexistez-pas\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1787 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-seo-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2023\/04\/image-gen-768x419.png\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2023\/04\/image-gen-768x419.png\" alt=\"Principes E-E-A-T : pourquoi l\u2019autorit\u00e9 d\u00e9termine d\u00e9sormais votre visibilit\u00e9 dans la recherche IA\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/principes-e-e-a-t-pourquoi-lautorite-determine-desormais-votre-visibilite-dans-la-recherche-ia\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>D\u00e9cembre 17, 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/principes-e-e-a-t-pourquoi-lautorite-determine-desormais-votre-visibilite-dans-la-recherche-ia\/\">Principes E-E-A-T : pourquoi l\u2019autorit\u00e9 d\u00e9termine d\u00e9sormais votre visibilit\u00e9 dans la recherche&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Principes E-E-A-T : pourquoi l\u2019autorit\u00e9 d\u00e9termine d\u00e9sormais votre visibilit\u00e9 dans la recherche IA Les moteurs de recherche ne se contentent...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/principes-e-e-a-t-pourquoi-lautorite-determine-desormais-votre-visibilite-dans-la-recherche-ia\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><article class=\"wpr-grid-item elementor-clearfix post-1788 post type-post status-publish format-standard has-post-thumbnail hentry category-geo-fr category-ia category-llm-fr category-marketing-fr\"><div class=\"wpr-grid-item-inner\"><div class=\"wpr-grid-media-wrap wpr-effect-size-medium \" data-overlay-link=\"yes\"><div class=\"wpr-grid-image-wrap\" data-src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-1-768x512.png\" data-img-on-hover=\"\"  data-src-secondary=\"\"><img decoding=\"async\" data-no-lazy=\"1\" src=\"https:\/\/sekoia.ca\/wp-content\/uploads\/2025\/12\/image-gen-1-768x512.png\" alt=\"La notori\u00e9t\u00e9 de marque est le nouveau facteur de classement dans la recherche IA\" class=\"wpr-anim-timing-ease-default\" title=\"\"><\/div><div class=\"wpr-grid-media-hover wpr-animation-wrap\"><div class=\"wpr-grid-media-hover-bg  wpr-overlay-fade-in wpr-anim-size-large wpr-anim-timing-ease-default wpr-anim-transparency\" data-url=\"https:\/\/sekoia.ca\/fr\/la-notoriete-de-marque-est-le-nouveau-facteur-de-classement-dans-la-recherche-ia\/\"><\/div><\/div><\/div><div class=\"wpr-grid-item-below-content elementor-clearfix\"><div class=\"wpr-grid-item-date elementor-repeater-item-ba796d8 wpr-grid-item-display-inline wpr-grid-item-align-left\"><div class=\"inner-block\"><span>D\u00e9cembre 17, 2025<span class=\"wpr-grid-extra-text-right\">\/<\/span><\/span><\/div><\/div><h3 class=\"wpr-grid-item-title elementor-repeater-item-1392ee6 wpr-grid-item-display-custom wpr-grid-item-align-left wpr-pointer-none wpr-pointer-line-fx wpr-pointer-fx-fade\"><div class=\"inner-block\"><a target=\"_self\"  href=\"https:\/\/sekoia.ca\/fr\/la-notoriete-de-marque-est-le-nouveau-facteur-de-classement-dans-la-recherche-ia\/\">La notori\u00e9t\u00e9 de marque est le nouveau facteur de classement dans la&hellip;<\/a><\/div><\/h3><div class=\"wpr-grid-item-separator elementor-repeater-item-2cb7e46 wpr-grid-item-display-custom wpr-grid-item-align-center wpr-grid-sep-style-1\"><div class=\"inner-block\"><span><\/span><\/div><\/div><div class=\"wpr-grid-item-excerpt elementor-repeater-item-9f9804f wpr-grid-item-display-block wpr-grid-item-align-left\"><div class=\"inner-block\"><p>Pendant des ann\u00e9es, la visibilit\u00e9 en recherche a \u00e9t\u00e9 en grande partie un jeu technique. Si vos pages \u00e9taient bien...<\/p><\/div><\/div><div class=\"wpr-grid-item-read-more elementor-repeater-item-09cd7f9 wpr-grid-item-display-custom wpr-grid-item-align-center\"><div class=\"inner-block\"><a target=\"_self\" href=\"https:\/\/sekoia.ca\/fr\/la-notoriete-de-marque-est-le-nouveau-facteur-de-classement-dans-la-recherche-ia\/\" class=\"wpr-button-effect wpr-button-none\"><span>Lire la suite<\/span><span class=\"wpr-grid-extra-icon-right\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/article><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-d35510b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"d35510b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blog L\u00e0 o\u00f9 la recherche \u00e9volue \u2014 et o\u00f9 la visibilit\u00e9 se red\u00e9finit. Tous les articles AI Creative Digital GEO Growth LLM Marketing SEO January 14, 2026\/ SEO vs GEO: The Shift Nobody in Search Can Ignore For a long time, SEO was the playbook.You learned how Google worked, you optimized pages, you chased backlinks, and if&#8230; Lire la suite January 5, 2026\/ AEO Explained: How Answer Engine Optimization Is Changing the Way We Search For more than twenty years, search engines worked in a relatively simple way. You typed a few words, the engine&#8230; Lire la suite December 17, 2025\/ The Future of Search: LLMs, Volume Queries, and the Next Google Search is entering a transitional phase. High-volume queries still exist, but the way they are answered is changing. Large language&#8230; Lire la suite December 17, 2025\/ The Future of eCommerce: Why GEO Is Now Essential eCommerce search behavior is evolving rapidly. Shoppers are no longer limited to browsing category pages or comparing listings. Increasingly, they&#8230; Lire la suite December 17, 2025\/ The Web Is Real Estate: If You\u2019re Not Visible, You Don\u2019t Exist The web has always functioned like a form of real estate. Visibility is finite, competition is constant, and positioning compounds&#8230; Lire la suite December 17, 2025\/ E-E-A-T Principles: Why Authority Now Determines Your Visibility in AI Search E-E-A-T Principles: Why Authority Now Determines Your Visibility in AI Search Search engines no longer just rank pages. AI systems&#8230; Lire la suite December 17, 2025\/ Brand Recognition Is the New Ranking Factor in AI Search For years, search visibility was largely a technical game. If your pages were well optimized, relevant, and supported by backlinks,&#8230; Lire la suite<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"content-type":"","footnotes":""},"class_list":["post-1905","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Danae Zamorano","author_link":"https:\/\/sekoia.ca\/fr\/author\/danaesekoia-ca\/"},"rttpg_comment":0,"rttpg_category":"","rttpg_excerpt":"Blog L\u00e0 o\u00f9 la recherche \u00e9volue \u2014 et o\u00f9 la visibilit\u00e9 se red\u00e9finit. Tous les articles AI Creative Digital GEO Growth LLM Marketing SEO January 14, 2026\/ SEO vs GEO: The Shift Nobody in Search Can Ignore For a long time, SEO was the playbook.You learned how Google worked, you optimized pages, you chased backlinks,&hellip;","_links":{"self":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/comments?post=1905"}],"version-history":[{"count":0,"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/pages\/1905\/revisions"}],"wp:attachment":[{"href":"https:\/\/sekoia.ca\/fr\/wp-json\/wp\/v2\/media?parent=1905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}