Exclusive benchmark on the visibility of Quebec businesses in AI engines.
Based on 500+ analyses performed by Sekoia, combined with the most relevant public GEO data from 2025.
This chart illustrates the rapid expansion of AI Overviews in Google search results during 2025. AI-generated answers appeared on roughly 10% of US desktop keywords in March 2025 and grew to around 30% by September 2025.
*Traditional SEO alone is insufficient. GEO is required to ensure content is eligible for AI answers, summaries, and recommendations.
Search visibility is no longer limited to blue links. A growing share of user journeys now begins — and often ends — inside AI-generated answers. If a brand is not cited, referenced, or structurally understood by AI systems, it becomes invisible even if it still ranks organically.
This chart presents the growth of outgoing referral traffic from generative AI platforms between October 2024 and September 2025, using representative data points. The trend shows a sharp and sustained increase in traffic sent from AI engines to external websites.
*Supports the business case for investing in GEO: AI visibility is not just about brand awareness, it directly impacts acquisition and revenue.
AI engines are no longer closed ecosystems. They actively drive traffic — and when they do, that traffic tends to be highly qualified, with stronger engagement and conversion rates than traditional search in many industries.
This chart breaks down the visibility of Quebec businesses in AI engines across four tiers: Invisible, Low, Medium, and Strong visibility.
*Its supports why proactive GEO optimization creates a competitive advantage.
Most Quebec businesses currently fall into the “Invisible” or “Low visibility” categories. This means they are rarely — or never — cited, recommended, or referenced by AI systems when users ask relevant questions.
Sekoia is a lean growth agency that helps small and medium-sized businesses perform better in highly competitive markets. Pioneers in Generative Engine Optimization (GEO) in Quebec.
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