The right indicators, measurement that holds, and decisions made on numbers you can trust.
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Analytics means measuring what your visitors and customers actually do, then turning that into decisions. At Sekoia, we define the performance indicators with you, we implement them in Google Analytics 4 on a tailor-made basis, and we make them readable in a real-time dashboard.
This is one of our basic principles. An effective growth strategy requires setting up and monitoring the right performance indicators. How can anyone make the right decisions without measuring what they do? We are data analytics experts and numbers obsess us: if an action cannot be measured, we would rather tell you before it is launched.
We don't just install tracking codes. All our configurations are tailor-made, following the analysis of our partners' needs. We set clear and ambitious goals, we define the performance indicators, and we integrate them into Google Analytics. A sloppy implementation costs more than it looks: it has you deciding on wrong numbers for months.
We know that our partners' time is precious and that not all of us can be analytics experts. This is why we offer all our partners a dynamic dashboard of all their performance indicators in real time, thanks to Funnel and Looker Studio. No need to wait days or even weeks for the information that lets you make the right decisions.
Every partner is on Google Analytics 4 today. We want to warn you: this version is highly addictive for everyone obsessed with return on investment, and that is exactly why we love it. It still has to be configured for your business: conversion events named after your reality, useful audiences, attribution that reflects your sales cycles. Out of the box, GA4 measures page views. Properly configured, it measures your revenue.
Share of marketing data used for business decisions that is incomplete, inaccurate or out of date. (Adverity, survey of chief marketing officers, September 2025)
Share of marketing teams who say they can activate their data effectively. (Supermetrics, 435 respondents, 2026 report)
Share of marketing teams who struggle to prove return on investment across channels. (Supermetrics, 435 respondents, 2026 report)
Less than you would think. According to an Adverity survey of chief marketing officers in September 2025, 45% of the data used to make business decisions is incomplete, inaccurate or out of date. That is the first thing to fix before optimizing anything: you cannot correct a campaign with wrong numbers.
Because a code pasted without thought measures page views, not your business. We start from your needs, we set clear goals, we define the performance indicators, then we integrate them into Google Analytics. That is the difference between knowing that people came by and knowing what makes you money.
Funnel and Looker Studio. Your performance indicators are brought together in real time, presented to be read by someone who does this for a living. No need to wait days or even weeks for the information that lets you make the right decisions.
No, and that is exactly the point. We know that our partners' time is precious and that not all of us can be analytics experts. The dashboard is built so you see what matters at a glance, and we go through the numbers with you at regular intervals.
Google Analytics 4 is our measurement foundation, and every partner is on it today. We then connect it to your other sources in Funnel, so that advertising, search and sales can be read in one place rather than in five different interfaces.
In four stages: indicator framing, to know what has to be measured and what each number will be used to decide, a tailor-made implementation of Google Analytics 4, a real-time dashboard, then reading the numbers with you. It is how our three-phase method applies to measurement.
Sekoia is a lean growth agency that helps small and medium-sized businesses perform better in highly competitive markets. Pioneers in Generative Engine Optimization (GEO) in Quebec.
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