First Quebec Agency Specialized in AI Search Optimization.
GEO (Generative Engine Optimization) is the practice of optimizing your content to be cited and recommended by artificial intelligence search engines. While traditional SEO aims to rank you in Google’s search results, GEO aims to have your brand directly cited in AI-generated answers. When someone asks ChatGPT “What are the best digital marketing agencies in Montreal?”, if you’re not visible in the answer, you simply don’t exist for that potential customer. GEO ensures your brand appears in these critical AI responses.
In traditional search, users choose from links. In generative search, the AI chooses for them, surfacing a short contextualized list. The win is no longer traffic alone, but being named as the answer.
User types in Google : “digital marketing agency Montreal”
Result : List of 10 links, user must click and visit sites
User asks ChatGPT : “What are the best digital marketing agencies in Montreal for B2B companies?”
Result : AI provides 3-5 recommendations directly in the answer with context
In GEO, being cited IS the goal – not driving a click to your site (though that often follows).
When 96% of AI searches DON’T mention your brand, you lose market share to competitors who appear. The impact is immediate and measurable:
A Montreal B2B software company ranking #1 on Google for “Montreal CRM” discovered they had 0% visibility in ChatGPT. Their competitor ranking #5 on Google had 43% GEO visibility. Guess who gets recommended by AI to decision-makers researching CRM solutions?
What are the words used by your customers to find your products and services? What is the market potential? Is it really useful to develop content for this or that keyword? So many questions to which we provide answers by doing a complete semantic analysis of your market and competition in order to develop targeted content that attracts and converts new customers.
Features
Traditional GEO Consulting
Sekoia GEO Tool
Testing Method
Manual, inconsistent
Automated, reproducible
LLMs Tested
1-2 engines
5 engines simultaneously
Number of Queries
10-20 manual tests
100+ automated queries
Query Types
Generic, same for everyone
Industry-specific, customized
Competitor Analysis
Estimates
Actual citation tracking
Reproducibility
Low (results vary)
High (same queries, same conditions)
Frequency
One-time only
Weekly/monthly ongoing
Recommendations
Generic best practices
Data-driven, specific actions
Reporting
Static PDF
Interactive dashboard
Implementation Support
DIY or separate
Full implementation included
Sekoia is a lean growth agency that helps small and medium-sized businesses perform better in highly competitive markets. Pioneers in Generative Engine Optimization (GEO) in Quebec.
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