Paid media measured to the dollar, and results you see in real time.
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Performance marketing means buying media on search networks, social networks and marketplaces, then keeping only what pays off. At Sekoia, our partners pay us on results, and we take no commission on the media we buy for them.
Our partners pay us on results, not to show big numbers. We do not take commissions on your media budget. Paid media is part of the complete solution and it is always carefully balanced for our partners' benefit. We have sometimes been told that we shoot ourselves in the foot, but that is the way we do it and we will not change.
Whether on search networks like Google or Bing, on social networks or on Amazon, our experts optimize each source of traffic to achieve the best overall ROAS possible, meaning the best return on advertising spend once every channel is added up. And we make your campaign results available in real time on your dashboard.
Paid media is part of the complete solution: it buys visibility right away, where organic search takes months to settle in. That is why it is always carefully balanced. A query that already brings you organic visitors does not need to be paid for twice; a query where you do not exist yet is worth buying while the content earns its place. Both channels fill the same funnel, and we steer them together.
Attracting new qualified prospects is just the start. Together with our data analytics experts, our performance team spends its time refining audiences and messaging to retarget users where they are and convert them into customers. This is called remarketing. If you are interested in knowing more, we offer training on the subject to our partners, because we believe that sharing is what builds trust and creates value.
See the case of an insurance brokerage firm: persona-based campaigns, retargeting and a dashboard, in four phases.
Average conversion rate of Google search ads, across all industries. (LocaliQ and WordStream, 2026 data)
Average cost per lead in search advertising, across all industries. It is the first drop in five years. (WordStream, April 2025 to March 2026)
Share of industries whose search advertising conversion rate improved year over year. (WordStream, April 2025 to March 2026)
No. We do not take commissions on the media we buy. Our partners pay us on results, not to show big numbers. We have sometimes been told that we shoot ourselves in the foot with this model, but that is the way we do it and we will not change.
Search networks like Google or Bing, social networks, and marketplaces such as Amazon. The choice depends on where your buyers are, not on our habits. Our experts optimize each source of traffic to achieve the best overall ROAS possible.
In real time, on your dashboard. You do not wait for a month-end report to know what is happening, and you see the same numbers we do. It also makes the conversation simple when a campaign has to be cut or a budget moved.
Attracting new qualified prospects is just the start. Remarketing means retargeting users where they are, with audiences and messaging refined continuously, to convert them into customers. That is the work of our performance team together with our data analytics experts.
Across all industries, the average cost per lead in Google search advertising is US$66.69, according to WordStream data for April 2025 to March 2026. That is an average: your real cost depends on your industry, your region and the competition on your keywords. We give you a range specific to your market during framing.
No, both fill the same funnel. Paid media buys visibility right away, organic search builds it over time. A query that already brings you organic visitors does not need to be paid for twice; a query where you do not exist yet is worth buying while the content earns its place.
Yes, we offer training on the subject to our partners. We believe that sharing is what builds trust and creates value. A partner who understands what we do asks better questions, and the campaigns are better for it.
In four stages: framing the target, with the cost per lead and the ROAS to reach, the media mix across search, social networks and marketplaces, real-time measurement, then remarketing. It is how our three-phase method applies to paid media.
Sekoia is a lean growth agency that helps small and medium-sized businesses perform better in highly competitive markets. Pioneers in Generative Engine Optimization (GEO) in Quebec.
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