Unlike traditional agencies that treat GEO as an afterthought, Sekoia integrates AI search optimization from day one. Our proprietary platform performs active testing in 5 LLMs to measure real visibility – not estimates.
We then move into strategic optimization, strengthening your foundation for generative search. This includes implementing over 10 Schema.org types, optimizing content for E-E-A-T, enhancing semantic structure, and reinforcing core technical SEO elements to ensure your site is fully interpretable, credible, and scalable across LLMs and search engines.
We continuously monitor performance through weekly generative visibility testing, monthly reporting, and ongoing optimization. The objective is clear: reach 40–50%+ generative visibility, typically within a 3–6 month timeframe.
Timeline: 3-6 months to 40%+ visibility
Performance metrics and visibility benchmarks referenced on this page are based on first-party GEO audits conducted by Sekoia.
Between January 2025 and December 2025, we analyzed generative search visibility for 500+ organizations operating in Quebec across B2B, professional services, retail, and local service categories.
Visibility was measured as the percentage of tested prompts in which a brand was either mentioned or cited directly within the primary AI-generated answer (ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews).
Prompt sets were constructed using a combination of commercial intent queries, category discovery queries, and local comparison prompts. Results exclude personalized history and were tested using neutral sessions.
GEO (Generative Engine Optimization) is the optimization of your content to be cited and recommended by artificial intelligence search engines like ChatGPT, Claude, Perplexity, and Google Gemini. Unlike traditional SEO which aims to appear in Google search results, GEO aims to have your brand cited directly in AI-generated answers. When someone asks an AI “What are the best digital marketing agencies in Montreal?”, GEO ensures your brand appears in that answer.
A 2025 Pew Research Center survey found that 62% of U.S. adults say they interact with AI at least several times a week. In Quebec, we observe a similar trend. If your brand doesn’t appear in these AI responses, you become invisible to a growing portion of potential customers. Our analysis of 500+ Quebec companies shows that businesses have on average only 4% visibility in LLMs without specific GEO optimization. This means 96% of AI searches don’t mention your brand – even if you rank #1 on Google.
SEO optimizes for traditional search engines (Google, Bing) aiming for positions in search results. GEO optimizes to be cited as an authoritative source by artificial intelligences.
Key differences:
At Sekoia, we integrate both approaches for maximum visibility across all search channels.
Our proprietary tool performs active testing by generating 100+ relevant queries for your industry and submitting them to 5 major AI engines (ChatGPT, Claude, Perplexity, Gemini, Google AI).
We analyze the responses to:
Unlike traditional SEO tools that estimate, we test actual AI responses. This gives you real, reproducible data on your AI visibility.
Based on our data from 500+ implementations:
GEO is a long-term strategy that builds authority progressively. Unlike paid ads which stop when you stop paying, GEO visibility compounds over time. Once established, it becomes increasingly difficult for competitors to displace you.
Sekoia is a lean growth agency that helps small and medium-sized businesses perform better in highly competitive markets. Pioneers in Generative Engine Optimization (GEO) in Quebec.
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