AI SEO: dominate generative search engines with GEO
Win visibility in AI-powered search engines. Our AI SEO & GEO expertise helps brands dominate generative search results and AI answers. We make your brand visible in ChatGPT, Claude, Perplexity, Copilot, and Gemini.
What AI SEO is, and why traditional SEO is no longer enough
Search behavior has shifted. Increasingly, users rely on AI-powered engines such as ChatGPT, Claude, Perplexity, and Gemini to research products, services, and providers. These engines don’t display lists of links – they generate answers. GEO (Generative Engine Optimization) determines whether your brand is included in those answers.
At Sekoia, GEO is a core expertise. We developed a proprietary GEO analysis platform, allowing us to measure and optimize real visibility inside AI-generated responses – not projections or assumptions.
GEO: how AI search really works
GEO is the discipline focused on making your brand citable, reliable, and reusable by large language models. While traditional SEO optimizes for rankings and clicks, GEO optimizes for direct inclusion in AI-generated answers.
When clearly structured, authoritative, and semantically aligned content exists, AI engines reference it. When it doesn’t, competitors are recommended instead even if your site ranks well on Google.
GEO is not a replacement for SEO. It is the next layer that ensures your visibility persists as search interfaces evolve.
Why GEO has become critical
AI search compresses decision-making. Instead of ten results, users see one synthesized response. All of our data on Quebec businesses shows that average GEO visibility without optimization is approximately 4%. In other words, most brands barely register in AI answers.
As AI adoption accelerates – particularly among younger and professional audiences – this invisibility directly impacts brand awareness, lead generation, and long-term market share.
How we approach GEO at Sekoia
Our GEO expertise is grounded in active measurement. Using our proprietary platform, we test hundreds of real queries across multiple AI engines to determine whether, where, and how your brand is cited. This allows us to establish a concrete baseline and track progress over time.
We then optimize the semantic and structural foundations of your digital presence. This includes aligning content with E-E-A-T principles, reinforcing entity relationships, implementing structured data, and ensuring your content can be correctly interpreted and reused by AI systems.
Authority is then built deliberately. AI engines favor depth, originality, and credible sources. We support this through long-form content, original research, explicit author expertise, and external citations that reinforce trust signals.
GEO is continuously monitored. AI models evolve, prompts change, and competitors adapt. Ongoing testing and optimization ensure visibility compounds rather than decays.
Why AI SEO and GEO are a strategic advantage for the future
SEO focuses on rankings, traffic, and discoverability through traditional search engines. GEO focuses on citation, visibility, and influence inside AI-generated answers. Each serves a different stage of the decision process.
At Sekoia, both are integrated into a single strategy.
- SEO ensures your content is accessible and authoritative.
- GEO ensures it is selected and cited when AI engines generate answers.
Who GEO is designed for
GEO delivers the strongest impact for B2B organizations, professional services, eCommerce brands, and enterprises operating in competitive or expertise-driven markets. Any business whose buyers research before engaging benefits from being present where AI shapes decisions.
Learn more about GEO
Explore our comprehensive resources on Generative Engine Optimization
Complete GEO Guide 2026
Everything you need to know about optimizing for AI search engines. Techniques, case studies, and concrete examples.
GEO vs SEO
Comprehensive comparison table to understand how GEO differs from traditional SEO and why you need it.
Start with a GEO analysis
GEO delivers the strongest impact for B2B organizations, professional services, eCommerce brands, and enterprises operating in competitive or expertise-driven markets. Any business whose buyers research before engaging benefits from being present where AI shapes decisions.
Sekoia specializes in Generative Engine Optimization. Our expertise is built on real data, active testing, and a repeatable methodology, not theory. By combining GEO with traditional SEO, analytics, and performance strategy, we help organizations remain visible as search evolves.