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Organic SEO is about being found by the people already searching for what you sell. At Sekoia, the work starts with a complete semantic analysis of your market and competition, continues with targeted content for each of your audiences, and rests on a solid technical foundation.
Everyone will talk to you about keywords and backlinks. SEO is first and foremost about creating targeted strategic content for each audience and optimizing conversion funnels. It is the channel most often overlooked, even though it remains the most efficient and cost-effective way to convert prospects into customers. We have been told this makes us stubborn, but it is how we see things and we are not about to change.
What are the words used by your customers to find your products and services? What is the market potential? Is it really useful to develop content for this or that keyword? We answer these questions with a complete semantic analysis of your market and competition. It decides the content we produce next, and above all the content we do not produce.
Google is placing more and more importance on user experience and the speed of your site. For a data-oriented team, this is not an issue, we always find solutions. This is why we now routinely offer a React layer to all of our partners using Shopify, and why we rely on structured data. Sorry, these are technical terms, but trust us: this will make your site 2 to 3 times faster and increase conversions.
One Google search in five already shows an AI-generated answer, and when it does, clicks to websites drop by nearly 60%. Your customers also ask their questions directly to ChatGPT, Gemini or Perplexity: “What are the best digital marketing agencies in Montreal?”. If your brand isn’t in the answer, it doesn’t exist for them. That’s why we run SEO and GEO together: the same semantic analysis, the same content, built to be found by Google and cited by AI. All the details are on our AI search optimization (GEO) page.
Our SEO experts have advised the biggest brands. They are well versed in the intricacies of different platforms and never overlook the smallest detail when it comes to optimizing an ecosystem. They work together with seasoned writers and technical experts, because good SEO is never one person's job. That is how we ensure our partners have the best possible SEO in their industry.
Average conversion rate of organic traffic in B2B. Paid search tops out at 1.5% in the same study. (First Page Sage, 2018-2024 data)
Share of Google searches in the United States that end without a single click to a website, early 2026. It was 60% in 2024. (SparkToro and Similarweb)
Share of Google searches that show an AI-generated answer. When it appears, clicks to websites drop by nearly 60%. (SparkToro, 2026)
No. Keywords and backlinks are part of the work, not the work itself. What matters is targeted strategic content for each of your audiences and optimized conversion funnels. It is the channel most often overlooked, even though it remains the most efficient and cost-effective way to convert prospects into customers.
With a complete semantic analysis of your market and competition. We look at the words your customers use to find your products and services, the market potential of each query, and whether it is really useful to develop content for a given keyword. Some queries are not worth the effort, and we will tell you so.
Because Google is placing more and more importance on user experience and the speed of your site. It is also what makes a visitor stay or leave. We routinely offer a React layer to our partners using Shopify and we rely on structured data: this will make your site 2 to 3 times faster and increase conversions.
SEO experts who have advised the biggest brands, seasoned writers and technical experts, all on the same mandate. Good SEO needs all three: someone who knows what to aim for, someone who can write it, and someone who can make it readable by search engines.
It depends on your starting point: the technical state of your site, the content already in place and how competitive your queries are. We give you a realistic horizon at the end of the semantic analysis, not before. We would rather tell you what we know than sell you a deadline.
Yes. GEO (Generative Engine Optimization) means getting your brand cited in the answers of ChatGPT, Gemini, Perplexity or Google's AI Overviews. It rests on the same foundations as SEO: a semantic analysis of your market, content that truly answers your customers' questions, and structured data. We handle both within the same engagement.
In four stages: a semantic analysis of your market and competition, the technical foundation of your site, targeted content for each of your audiences, then measurement and adjustment. Each stage is detailed in how our three-phase method applies to search.
Sekoia is a lean growth agency that helps small and medium-sized businesses perform better in highly competitive markets. Pioneers in Generative Engine Optimization (GEO) in Quebec.
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