October 19, 2026/
An MQL (marketing qualified lead) is a prospect that marketing considers ready to hand over to sales. An SAL (sales...
Where search is evolving, and visibility is being redefined.
An MQL (marketing qualified lead) is a prospect that marketing considers ready to hand over to sales. An SAL (sales...
HubSpot pricing depends on six things: the hubs you choose, the edition of each one (Free, Starter, Professional or Enterprise),...
For an AI like ChatGPT to cite your page, write answers that stand on their own: the question as a...
Since September 22, 2023, Quebec’s Law 25 requires cookies and other technologies that identify, locate or profile a visitor to...
An AI agent is software that receives a goal, chooses the steps to reach it and acts inside your tools:...
Structured data is standardized markup, most often JSON-LD using the schema.org vocabulary, that describes a page’s content to machines: who...
HubSpot AEO tracks four metrics in ChatGPT, Gemini and Perplexity: your brand visibility (the share of prompts where you are...
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) describe the same practice: making sure your business is cited, and...
Sekoia is a lean growth agency that helps small and medium-sized businesses perform better in highly competitive markets. Pioneers in Generative Engine Optimization (GEO) in Quebec.
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