HubSpot pricing depends on six things: the hubs you choose, the edition of each one (Free, Starter, Professional or Enterprise), the number of paid seats, the number of marketing contacts, the add-ons and credits you add, and the one-time onboarding fee required for Professional and Enterprise. On top of that comes implementation: migration, integrations and training.
Why you won’t find a dollar amount here
You searched for “HubSpot pricing” and hoped for a number. We owe you an explanation: we don’t show any prices on our site, neither HubSpot’s nor our own. HubSpot’s price lists change, vary by currency and commitment, and an amount copied here could be out of date by the time you read it.
The only reliable source is the official page: HubSpot’s pricing page or its French version. On October 7, 2026, the English page showed U.S. dollars by default, with a currency selector, and the French page showed euros. Check the currency before comparing two quotes.
What we can do is tell you what moves the bill. That’s where the real savings are.
1. Hubs: you pay for what you plug in
HubSpot is sold in modules it calls “hubs”. On October 7, 2026, its pricing page listed eight: Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub, Revenue Hub, Smart CRM and Agent Hub. Revenue Hub is the newest: launched on June 16, 2026, it brings together quotes, billing and payments (CPA Practice Advisor, June 16, 2026).
You can buy a single hub, combine several, or take the “Customer Platform”, which HubSpot describes as all of its marketing, sales and customer service software on one platform.
So the first question isn’t “how much does HubSpot cost?” but “which hubs do I really need this year?”. A five-person sales team with no email marketing doesn’t have the same needs as an online store that sends a newsletter every week.
2. Edition: Free, Starter, Professional or Enterprise
Each hub comes in four editions: Free, Starter, Professional and Enterprise. The higher the edition, the more automation, reporting and control you get. Above all, moving from Starter to Professional changes the nature of the purchase: it adds a one-time onboarding fee (see below) and unlocks advanced features, including Agent Hub.
Two things to check before choosing:
- You choose the edition hub by hub. Nothing forces you to take Marketing Hub and Sales Hub in the same edition.
- Billing matters. HubSpot offers monthly or annual billing, and its pricing page highlights the annual commitment as the best value.
3. Seats: who works in HubSpot, and how
Since HubSpot moved to seat-based pricing, “how many users?” is no longer enough. You need to know what each person actually does in the tool. According to HubSpot’s knowledge base (updated August 28, 2026), there are:
- View-only seats, free and unlimited: the person views records, dashboards and reports, without changing anything.
- Core seats, paid: they give access to the core features of the hubs you bought.
- Sales, Service and Revenue seats, paid, in Professional and Enterprise: they unlock all the features of the matching hub.
This is often where the bill grows for no reason. Your CEO wants to see the sales dashboard? A view-only seat is enough. Your accountant checks deals once a month? Same thing. List the people, what they really do in the tool, and assign seats accordingly.
4. Marketing contacts: the meter to watch
In Marketing Hub, you don’t pay for every contact in your CRM, only for your marketing contacts: the ones you reach with HubSpot’s marketing tools, such as emails or ads. The others can be set as non-marketing contacts and don’t count toward your tier (HubSpot knowledge base, Sept. 14, 2026).
This meter has two rules, spelled out by HubSpot (knowledge base, Aug. 14, 2026):
- Exceeding your tier by a single marketing contact automatically moves you to the next tier. The upgrade can’t be prevented once the limit is crossed.
- HubSpot doesn’t lower your tier mid-term. A downgrade can only happen at renewal.
A badly set list import, a form that creates marketing contacts by default, and your cost goes up for the rest of the contract. Good practice: decide who is a marketing contact, write it into a workflow rule, and clean up before each update date.
5. HubSpot credits and AI agents
Some AI features are paid for with HubSpot credits. Each paid edition includes a batch; beyond that, you buy credit packs or turn on pay-as-you-go, which adds credits automatically as you use them (HubSpot pricing page, viewed Oct. 7, 2026).
The topic grew this summer. Agent Hub, which HubSpot presents as the evolution of Breeze Studio, charges agents in credits, and the cost of a custom agent varies with the number of tokens it uses on each run (MarTech, Aug. 21, 2026). The good news: HubSpot lets you set a monthly credit limit per agent. Set it on day one.
If AI agents interest you, start by reading what they really do for a small business, and what they do badly, before opening the credit tap. Learn more: What is an AI agent, and what it really does for a small business.
6. Onboarding: required for Professional and Enterprise
This is the line many people discover when the quote arrives. HubSpot charges a one-time, required onboarding fee when you buy a Professional or Enterprise edition; Starter doesn’t require one. The amount is on HubSpot’s pricing page.
There is another way. Sekoia is a HubSpot Gold partner: our partners who buy HubSpot through us do so with no HubSpot onboarding fee, because our team leads the implementation. Learn more: our HubSpot services.
7. Implementation: migration, integrations, training
The license is only half the real cost. The other half is the work that makes HubSpot actually serve your team. Three items move that amount.
- Migration. How many contacts, companies and deals to bring over? From which tool? What shape is your data in? At Sekoia, a migration to HubSpot usually takes 3 to 8 weeks, depending on the size of the project. The quality of the starting data matters as much as its volume: duplicates and badly filled fields take time to clean.
- Integrations. HubSpot has to talk to your store, your customer service and your accounting. We have already connected HubSpot to Shopify, Zendesk, Business Central and Salesforce, among others. Depending on the tool, an existing app does the job or custom development is needed, and that choice changes the quote. Learn more: our eCommerce services.
- Training. A tool nobody uses is expensive, whatever its price. Plan time to train each team on its own tasks, not on the tool in general.
And once it’s in place, think about alignment between marketing, sales and service: that’s what turns a license into revenue. Learn more: our RevOps approach.
Questions to ask before you sign
Before asking for a quote, from HubSpot or from us, have answers to these questions. Sorry, it’s less exciting than a number, but it’s what determines the number.
- Which hubs, and what for? One goal per hub, written in one sentence.
- Which edition, hub by hub? Start at the level you need today, not in three years.
- How many paid seats, and of which type? The list of names, with what each person does in the tool.
- How many marketing contacts, really? The number of people you reach, not the size of your database.
- Which tools to connect? Store, customer service, accounting, current CRM.
- Monthly or annual? And when does renewal fall, the only time a contact tier can be lowered.
Our way of seeing things
The right HubSpot price is the price of a tool you actually use. We’d rather see you start small, with one well-implemented hub and clean data, then grow when the numbers justify it. The sequoia starts as a seed. That’s our way of seeing things, and we won’t change.
If you already use HubSpot, run the exercise on your current account: unused seats, marketing contacts that aren’t, add-ons paid for and never opened. And while you’re in your account, look at what HubSpot’s AEO tool says about your brand in AI answers. Learn more: HubSpot AEO: how to read mentions, citations, sentiment and share of voice.
Chosen hubs. Right-sized seats. Clean contacts.
Frequently asked questions
How much does HubSpot cost?
The exact amount is on HubSpot’s official pricing page: it depends on the hubs, the edition, the number of paid seats, the marketing contact tier and the billing mode, monthly or annual. Add the one-time onboarding fee for Professional and Enterprise, and the cost of implementation: migration, integrations and training.
Is HubSpot's CRM free?
HubSpot offers a free edition (Free) of its tools, and free, unlimited view-only seats in paid editions. Advanced features, automation and part of the reporting require a paid edition. Check the pricing page for what the Free edition includes at the time you decide.
What is a marketing contact in HubSpot?
It’s a contact you reach with HubSpot’s marketing tools, such as emails or ads. Only these contacts count toward your tier and the cost of Marketing Hub. Others can be set as non-marketing contacts. Watch out: exceeding your tier by a single contact moves you to the next tier, and lowering it is only possible at renewal.
Is the HubSpot onboarding fee mandatory?
Yes, HubSpot requires it when you buy a Professional or Enterprise edition; Starter doesn’t. It’s a one-time fee. By going through a partner like Sekoia, a HubSpot Gold partner, you buy HubSpot with no HubSpot onboarding fee: the partner leads the implementation.
How long does a migration to HubSpot take?
At Sekoia, a migration to HubSpot usually takes 3 to 8 weeks, depending on the size of the project: data volume, number of tools to integrate, state of the starting data and number of teams to train. Cleaning up duplicates before the migration avoids migrating, then paying for, useless marketing contacts.
